Google will no longer sell the Enterprise Edition of Google Glass, its augmented reality glasses.
The company announced that the sale of the devices ended on March 15th and that support will also end from September 15th.
The Enterprise Edition was the business version of the connected goggles, updated in 2019 with a series of thick hardware innovations.
Despite this, Google had never received the expected interest in Glass, not even from an audience of professionals, especially in the medical and scientific fields, two of the sectors for which the giant had customized the new product.
The Enterprise Edition arrived about four years after the first version of Google Glass, the Explorer Edition, which was made available in early 2013. In January two years later, Google decided to definitively close the project for the general public, aiming only to businesses.
"Thank you for more than a decade of innovation and partnership," Google wrote announcing the end of the project.
Big G's aims in the field of augmented reality are not finished.
In 2022,
the American giant had explained that it was continuing to work on 'augmented reality' technologies, showing a possible scenario in which a pair of glasses can translate speech from one language into another in real time.
Meanwhile, the competition is not standing by.
If Apple's move is expected by the end of the year, Meta would have a decidedly more technological version of the Rayban Stories in the pipeline, produced together with EssilorLuxottica, with a small display on which to show content arriving from the group's social platforms and from the metaverse, but ready only in 2025.