The heist of the century takes place in the north of Paris.
Les Sales Voleurs, an innovative new thrift store, opened its doors three weeks ago on rue d'Avron.
The principle is simple: all the clothes are second-hand and sold at the same prices, from coats to shoes, including knitted sweaters and pleated trousers.
In addition, their amount decreases throughout the week.
It goes from €4.50 on Sunday, to €3.50 on Monday, €2.50 on Tuesday, €1.50 on Wednesday to finally finish the race at €0.95 on Thursday.
A hold up ?
This is suggested by the amazing decor of the place.
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The pricing schedule for the Les Sales Voleurs boutique in the 20th arrondissement, displayed on site.
Dirty Thieves on Instagram
Les Sales Voleurs
is aptly named.
The entrance to the store looks like a bank that has suffered a robbery, with its ATMs, and whose main wall has been demolished with great crowds.
The buyer then arrives in the safe room.
Each is named after a celebrity.
The drawers with the names of Scarlett Johansson, Asap Rocky, Ray Charles or Lionel Messi give the illusion of being open with, in each lock, a key.
It is in this room that the customer can rummage, dig, inspect the large bins, in search of a nugget... Not gold, but clothes of course.
Second-hand treasure hunt
Every Friday and Sunday, the replenishment takes place.
The bins of clothes are filled and the offer changes completely.
One principle remains: the items offered are always very eclectic, with a wide variety of styles, seasons and sizes.
Children's down jackets rub shoulders with 4XL linen pants.
And since there is no sorting, a designer piece could well be hiding there.
To find what you are looking for, you will still have to be patient, the thrift store is small and its fans are numerous.
The price of success, probably.
The barely open sign is already causing a sensation on social networks.
Just like the other company with which its founder made himself known.
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Get dressed, and break!
The man behind the concept of these Dirty Thieves is none other than Aniss Messadek, the 34-year-old entrepreneur who "cuts prices" in Paris.
It is indeed he who is at the origin of the restaurants Mangez, and Cassez-Vous!, where homemade burgers cost less than 3 euros.
Present in three arrondissements of the capital, the brands are all very successful, with queues to prove it.
He previously opened two other thrift stores at mini prices in Paris, with the name worthy of the offspring of Elon Musk:
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.
All coins are sold there for the fixed amount of €2.85.
Perhaps this thrift shop at decreasing prices is therefore only the first of a long series.
If Aniss Messadek is very discreet, preferring not to engage in interviews, he nevertheless conveys his message to those who meet him: to make accessible to all what is essential, from clothes to meals.
He thus navigates between fields, without abandoning his convictions, or losing an ounce of creativity.
We therefore dare to go there not with our hands in the air, but with our eyes closed.