In March, the Twitter Blue signup page was visited by 2.6 million people.
Of these, only 116,000 have actually confirmed the purchase.
This is the figure communicated by the internet research agency Similarweb.
According to the numbers obtained by analysts, in the absence of official communications from the social network, +5.7% of Twitter users were informed, on the specific page of the site, about the prices of the Twitter Blue service, launched in February also in Italy and in March in all countries where the microblog is accessible.
The approximately 116,000 registrations in March correspond to an increase of 138% compared to the previous month and refer only to subscriptions completed via the web.
In fact, Similarweb does not have access to subscription data on Android and iOS devices, even if it explains that,
given the lower prices for those registering from a computer, it is plausible that the activity of the site encompasses the majority of subscriptions.
"The line followed by Elon Musk, that is to say to abandon verified accounts for free for public figures, in favor of a check provided to those who activate a fee for Twitter Blue, has actually led to an increase in subscriptions to the program" continues Similarweb.
Despite the decision of some accounts, such as the New York Times, not to give in to payment and lose the blue check status, the agency estimates that, thanks to 116,000 subscriptions, with an average annual commitment of $84, Twitter has already got about $9.8 million.
Because of this, "