Another indiscriminate massacre, this time with at least 80 civilian victims including women and children, killed in an army airstrike in a region stronghold of rebels fighting the military junta.
For Burma, which has been plunged into a spiral of violence for over two years, the massacre in the village of Pazi Gyi is the most serious of the coup.
But the indignation and pressure from the international community, which arrived promptly this time too, seem impotent at the moment.
According to witnesses, there were about 300 people at the site hit on Tuesday.
The occasion was the inauguration of an office of the local militia affiliated with the Popular Defense Forces, i.e. the groups of civilian rebels who took up arms against the junta after the coup of February 1, 2001 which deposed the government led by Aung San Suu Kyi, since then in prison and in the meantime sentenced to 33 years.
A military jet dropped a bomb and soon after military helicopters continued to fire on the village for 20 minutes.
The result is complete devastation: only the wooden structure of a hut is left standing, among bodies under the debris and burnt scooters.
Rescuers have told the BBC that they have so far found 80 bodies, but it is feared that the death toll will exceed 100;
a group of activists speaks of 20 children killed.
General Min Aung Hlaing's junta confirmed the attack today, justifying it with the presence of rebels: a reason given on other occasions, including airstrikes on schools and clinics, even against a music concert.
But Tuesday's event was also an occasion to celebrate the imminent arrival of the Burmese New Year, in which people splashed themselves with water.
For the military it doesn't matter: the tactic is to make scorched earth in any territory that supports the popular militias, and the Sagaing region - where the affected village is located - is perhaps the one where the rebels are most active, with frequent attacks against army convoys.
The UN secretary general, Antonio Guterres, immediately condemned the attack, while the US State Department said it was "deeply concerned", urging the Burmese regime to "stop the horrible violence".
But the same UN special envoy for Burma, Tom Andrews, admitted that the attack "was made possible by the indifference of the world and of those who supply weapons to the Burmese military", namely China and Russia.
Strengthened by this support, the military supremacy of the junta over the rebels is clear;
but according to several observers, these indiscriminate attacks also underline the difficulties in containing the incursions of popular militias.
The UN has counted over 300 air strikes in the last year, the BBC speaks of over 600 in two years;
various estimates have assumed over 15 thousand dead so far in the conflict, and at least one million displaced.
And nothing at the moment points to a compromise that could put an end to the violence.