The approach to the shopping list changes, becoming ever shorter, weighted and aimed at saving.
Inflation and high prices have repercussions on the quality and quantity of products purchased, forcing Italians - as Coldiretti points out - to buy at lower prices and to constantly look for promotions.
In a context dominated by growing inflation but also favorably conditioned by the
search for sustainable lifestyles
and an
anti-waste philosophy
, as well as by
healthy foods
that are good for health, Italians fill their shopping carts following an obstacle course in search of products essential, sustainable and at ever lower prices.
ANSA. it
Reduce meat consumption and follow an 80% plant-based diet, thus helping the environment too - Lifestyle
(HANDLE)
An analysis of this scenario comes from Thermomix on what Italians are cooking by virtue of the fact that its Cookidoo guided recipe platform constantly monitors trends in preparations and returns realistic feedback on current trends in the
kitchen
.
The Cookidoo Food Trends 2023 data for Italy tell us that the protagonists are now and will be for the coming months above all
simple dishes.
It is also interesting to note that the recipes that are prepared are increasingly
based on vegetables and less on meat,
a sign that
being flexiterian is the dominant trend
in lifestyles in terms of food.
Then there is a lot of steam cooking
in percentage
and the
contamination between culinary cultures.
The simple dishes, also made because we are looking for economic alternatives due to the high cost of living, are those made with few ingredients, but complete.
In the Top 15, recipes based on vegetables and with less than 5 ingredients (including salt and oil) emerge above all.
The Coop 2022 Report also confirms this: to cope with the rise in prices, 80% of Italians say they prefer essentiality and simplicity.
With sustainability becoming a pillar of everyday life, Italians attach more and more importance to their own health as well as that of the planet.
In line with the values of the
flexitarian diet,
here is where the choice of ingredients with a lower environmental impact - with the tendency to replace meat with vegetable proteins, even if not as a real vegetarian or vegan diet - is certainly among the most relevant trends of new food habits.
Among the most prepared recipes in Italy according to Cookidoo Food Trends we find
simple
but tasty side dishes such as flavored diced courgettes, sweet and sour peppers, main courses without meat such as hamburgers based on cauliflower, broccoli and chickpeas, but also
vegetable creams
, such as cream of red cabbage and broccoli with croutons.
And also a
greater use of legumes
.
ANSA. it
Legumes, one of the 2023 food trends - Lifestyle
(HANDLE)
Furthermore, all recipes that lend themselves well to preparations organized in advance, the famous
meal preps
, and to take to school or work, according to a trend that has become a constant during the lunch break since the end of the lockdown, with take-away containers with dishes good homemade, quality assurance and savings at the same time.
It is not only the most popular recipes and ingredients that emerge from the analysis, but also the trends in how to prepare them.
Steam cooking seems to reflect not only the need for healthier cooking, but also the need to use as few ingredients as possible, avoiding waste and saving money.
Sustainability and inflation, in fact, lead 2 out of 32 Italians to rethink their behavior from the point of view of an anti-food waste philosophy.
According to Ipsos, 4 out of 10 say they only buy what is strictly necessary to deal with the problem.
Simplicity and sustainability which, however, do not set limits to the typical creativity of Italians in front of the stove.
The data shows more and more the tendency to cross-contaminate culinary cultures.
The fusion cuisine trend thus manifests itself in the desire to experiment and taste, typical of those who love food.
And this experimentation also starts from the discovery of new ingredients such as seaweed which, thanks to their properties, become an integral part of soups and soups on Italian tables.
And here is the Top 15 of the most cooked recipes on Cookidoo
1. Mashed potatoes
2. Stringy steamed parmesan
3. Pizza dough 4.
Cauliflower, broccoli and chickpeas burger
5. Broccoli soup with croutons
6. Seasoned diced zucchini
7 Potato tortilla
8. Milanese risotto
9. Polenta
10. Zucchini omelette
11. Stewed lentils 12.
Red cabbage soup 13. Sweet and sour
peppers
14. White ricotta and zucchini sauce
15. Vegetable and seaweed tartare
