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The culture pass, a gold mine for publishing

2023-04-27T16:43:39.170Z


DECRYPTION - Since its creation, more than 14.5 million books have been sold thanks to this precious sesame.


Professionals from the world of culture have been able to whisper in the ear of the French government.

In two years, more than 330 million euros will have been spent by the executive to finance its famous culture pass.

This precious sesame, which was reserved at its beginnings in May 2021 for 800,000 young people aged 18, offers an individual credit of 300 euros to access various cultural offers.

Through a smartphone application, it allows you to reserve tickets for shows and cinemas, to buy books, drawing materials, a musical instrument or even to subscribe to Deezer.

It is for the publishing sector that the culture pass has represented a veritable gold mine, since nine out of ten young people will have spent more than half of their credit on books.

According to official data released this week, more than 14.5 million books have been sold since its creation, including 7.5 million in 2022. Emmanuel Macron's electoral promise, this government mechanism had…

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Source: lefigaro

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