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The daily Le Dauphiné Liberated invests 2 million euros to "reinvent itself"

2023-05-03T16:57:59.889Z


DECRYPTION - The most powerful title of the Ebra group aims to stabilize its distribution with a new formula.


Philippe Carli intensifies the revival of the media branch of Crédit Mutuel.

After having undertaken a large-scale restructuring since his arrival in 2017 at the head of the Ebra group, the former boss of Siemens and Amaury is tackling the editorial offer of the nine daily newspapers

(Le Progrès, L'Est Républicain, Le Républicain lorrain, Les Dernieres Nouvelles d'Alsace, Le Bien public

, etc., which make up the leader in local and regional information in France.

In the straight line announced in October 2022 of the overhaul of all the titles present in 23 departments on the eastern side of France, the most powerful of them in circulation, Le Dauphiné

Liberated

, is reinventing itself from this Thursday, May 4. .

"Priority to proximity, defense of the short circuit, enhancement and animation of the territory, enhancement of initiatives and local actors"

, such is the watchword launched by the daily newspaper based in Veurey-Voroize in Isère.

After a study process that lasted nine months before arriving at a number…

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Source: lefigaro

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