“It is to be great to know that you are small”
A recognition displayed Proya
It is a simple man that we face.
A discreet, but affable man, sincerely touched when he discovers the Provençal liqueurs that we offer him.
A man who does not hesitate to move this large inappropriate armchair himself when it is necessary to immortalize the interview in this superb suite at Fouquet's.
Everything is contrasted with Monsieur Hou, everything is subtle.
Here, no doubt, we already find a first clue to explain this dazzling success of which he is the main architect.
The Proya Group, undisputed leader in cosmetics on the Chinese market, is driven by an astonishing momentum.
Nothing seems to have to reach it: neither the competition, nor the weariness of the consumers who find in Proya an exemplary quality, whatever the product.
It's because a digital strategy has been launched like a ram in this field of internet warfare.
However, Mr. Hou, born in 1964, is from an era that never imagined seeing TikTok and its cohort emerge in new ways, including this live shopping on which Proya has largely capitalized.
Surrounded by young, ambitious and hard-working teams, he sought out the need to find ways of constant progress.
Questioning, therefore, and humility.
One of the main traits of the industrial.
The visitor to his office sees a calligraphy meaning "Be grateful".
It is unclear whether the attitude is innate in him.
What is certain is that man is a collective construction, and that he knows he is largely indebted.
Mr. Hou even speaks, on several occasions, of “luck”.
Grateful to go through an era still conducive to entrepreneurial adventures, grateful for an intelligence that he says is specific to his people.
It is no surprise that he explains his success by the combination of personal work and the favorable environment.
Is it common?
Yes.
Is it anecdotal?
No.
No, because the universality of the recipe opens up to a human condition to which our interlocutor is extremely sensitive.
There are, of course, entrepreneurial issues.
There are also economic issues.
But there are also and above all societal questions that he refuses to ignore, and a planetary concern for which he is resolutely committed.
“We suffer together, we succeed together…”.
To get without giving back is to lose everything
Neat ranges Proya
Hou Juncheng formulates things very simply: “One does not achieve spiritual balance when personal success is not accompanied by services rendered”.
It gives the feeling of living as a nucleus called to radiate, not carried by the arrogant desire for visibility, but to reach this state of harmony both inside and outside.
Beauty is conquered by nature, by investing in biotechnologies, by cooperating, for example, with this French research laboratory, Codif Technologie Naturelle.
But, even if it means giving into sentimentality, he does not decorrelate this beauty with an inner brilliance.
With its R&D centers, its desire to participate in innovation, with this dream of giving rise to a prestigious label that carries values, a "Created in China",
Hou Juncheng develops cosmetic products to sublimate the epidermis.
But, in the same movement, there is a skin of the world on which we must also act… This will go through eco-responsibility, through green development and this massive reduction in the carbon footprint that it has fully made its own.
During a recent dinner with Lu Shaye, Chinese Ambassador to France, the latter called himself a representative of the government while Hou Juncheng rather embodied, in his eyes, a representative of the people.
The formula pleases him very much, because his fortune never made him lose contact with the land of men.
Quite the contrary.
through green development and this massive reduction in the carbon footprint that it has made its own.
During a recent dinner with Lu Shaye, Chinese Ambassador to France, the latter called himself a representative of the government while Hou Juncheng rather embodied, in his eyes, a representative of the people.
The formula pleases him very much, because his fortune never made him lose contact with the land of men.
Quite the contrary.
through green development and this massive reduction in the carbon footprint that it has made its own.
During a recent dinner with Lu Shaye, Chinese Ambassador to France, the latter called himself a representative of the government while Hou Juncheng rather embodied, in his eyes, a representative of the people.
The formula pleases him very much, because his fortune never made him lose contact with the land of men.
Quite the contrary.
In France, he came to seek inspiration, with the firm intention of further improving his quality of service.
We remain, in his eyes, the capital of fashion.
It is also a land where young talents flock and the CEO of Proya envisages a happy combination between East and West.
This is why he came with a delegation, convinced that this trip will open up many opportunities.
In 2015, during a meeting with Emmanuel Macron, then Minister of the Economy, he told him straight out: “You have the city of Grasse, we need the same in China!
From there will be born the China Beauty City.
Chairman of its board of directors, he is also, and still today, its first commercial agent.
As we leave him, he enthusiastically invites us to visit China and, more particularly, Hangzhou where the cosmetics industry is in full swing.
He also slips us the secret ambition of his visit: “to ensure that Franco-Chinese relations are eternal”.
The diplomatic virtues of trade Mikael Lauber-Melic