Chocolate hearts (Photo: Artoday)
I've always had a special relationship with Tu Bab, Valentine's Day. And it turns out that I'm not alone in the Valentine's Day fan club. Clothing designers, jewelers, marketing chains, perfumeries, and anyone who compares the weight of the cash register at the end of the workday to the coming of Christ, are in business with me. All of us prepare for his arrival, get excited for him and remember him for a long period after. And those who take advantage of this pure day to increase the annual cycle, are the most problematic of the bunch. For some reason everyone has decided
that everything that comes with hearts, in pink and red colors is the perfect gift that will express the horny feelings we feel for the couple And we, busy people, lacking time and patience, fall into this marketing trap and become convinced that a romantic package, like that of Renoir, for example, which includes two thong panties in black and white in a red package, on which a red heart is stamped, is the perfect gift.
And so, thousands of men, whose unique thinking is not the strong point of their macho personality, will run and buy this case, will be happy that they saved an unnecessary expense intended to fulfill an emotional debt, and will give it to their partner.
Then, when they see her disappointed face they will not understand the reason for her sour look.
Shirts are also included in the same category, such as a pink "Studio Pesha" shirt with red hearts, belts, also, believe it or not, with a heart-shaped buckle.
Hearts, hearts, hearts.
They wink at us in every store - clothes or accessories.
And the original ones among the manufacturers enlarge their heads and replace the trite hearts with a pair of lips, an idea no less stenciled than its predecessor.
The Razili clothing chain, which is supposed to give a platform to the original design of local bikers, also took advantage of the opportunity, and it offers different necklaces with the same graceless hearts.
And you know what?
Those who invest and offer special things in honor of the holiday are a small part of the problematic of the matter.
These, at least, are trying.
Those who turn everyday products, however beautiful and high-quality they may be, into "holiday-appropriate" just because of the red color or a kitschy print of words like Love in any possible language, are the holiday ticks.
The peak comes in the exploitation of designers from abroad who are not even aware of a special attribution to their products, such as that of Moschino's heartfelt sunglasses. I'm sorry if I ruin the joy, but ¤750 for a one-day gimmick is an excessive expense. I will not prevent you from being part of the
journey The marketing of those businessmen who use your creative weakness and try to push you all these unnecessary products that go deep into the closet the very next morning. But I will offer you some alternative ways to raise the level of excitement:
1. In the book "Seven Meals of Temptation" by Chef Meir Adoni, seven recipes are offered that worship pleasure, temptation and passion.
And if you use one of the recipes and turn it into a holiday meal, you will enjoy a delightful journey of the senses.
2. On Mount Canaan, between Rosh Pina and Emoka, there is a charming hotel called "Kanaan Spa" and in honor of the holiday it offers a couple's hydrotherapy treatment, which combines pampering and relaxation in warm pool waters that cause the body to float in the water.
Those staying at the Batu Bab hotel will have this pleasant experience free of charge.
3. The Seabex Spa NESA site offers a couple's package that includes a rose or aromatic oil bath by candlelight and full nude, a massage for both couples with two or four hands, and a cup of coffee for dessert. At the end of the indulgence You can also rent a room in the hotel for raucous sex, and for the particularly daring, you can order a couple's treatment with a chocolate mask.
And this is the most partial list.
Just a shirt she likes, or just a pair of pants he likes, a box of chocolates, spending time together at a sex accessories store near your home, where you'll find the new toy that will improve performance, a romantic meal with a private chef or a trip to the beach.
All these and more can be used as a solution that is no less banal than the previous ones, but yes more creative and useful beyond fulfilling marital obligations.
And if you disconnect for a moment from all the marketing messages, activate your brain cells independently and think about the beloved person for whom you are taking pains, you will discover a whole world of original, indulgent gifts, even if they don't have a little heart stamped on them.
Fashion