As a windy month of April comes to an end, the Calzedonia brand is taking advantage of the upturn to unveil its new collection of swimsuits, the main face of which is none other than that of the French icon Laëtitia Casta.
In the shots of the campaign, the 44-year-old actress poses by the sea, sometimes on the sand, splashed by the waves, sometimes smiling toothily on a deckchair.
The one who had attended the parade of the brand last September becomes indeed the first French muse.
Laetitia Casta, first French muse of Calzedonia.
Calzedonia
A hexagonal collection
The Modern Luxury
collection
will be sold exclusively in France.
Calzedonia
The Italian swimwear company has recruited the former French Angel of Victoria's Secret, but above all the incarnation of Marianne, to embody this collection sold only in France.
It consists of ten models of one-piece swimsuits, embodying timeless minimalism.
If Laetitia Casta did not participate in the development of the models, she confides that she is working on "a product in [her] name".
“A still very confidential project” of which we will not know more.
Still, for Calzedonia, Laetitia Casta throws herself into the water.