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Nextdoor, the social network of neighbors, wants to accelerate its expansion in Europe

2023-06-12T18:13:20.946Z

Highlights: The self-help platform, very popular in the United States, is eyeing the European advertising market. Already used by one in six households in Paris, it wants to increase its notoriety. Its slogan is to "make the world more benevolent" by restoring relationships of trust between neighbors. Nextdoor has 42 million weekly active users in eleven countries (+16% year-on-year). And if the platform has been present in France since 2018, it intends to accelerate its growth on the European continent.


DECRYPTION - The self-help platform, very popular in the United States, is eyeing the European advertising market. Already used by one in six households in Paris, it wants to increase its notoriety.


What if you went for a drink to get to know the inhabitants of your neighborhood? This is the movement that will try to drive, from June 19 to 25, the American platform Nextdoor, with the organization of its first "neighbors" in France. Created in 2011 in the United States, and used there by one in three households, this social network allows residents of the same neighborhood to exchange to ask for help, sell or give business, offer services, seek advice, and know about upcoming local events. Its slogan is to "make the world more benevolent" by restoring relationships of trust between neighbors.

Nextdoor has 42 million weekly active users in eleven countries (+16% year-on-year). And if the platform has been present in France since 2018 and is used in one in six households in Paris, it intends to accelerate its growth on the European continent. "Europe is a huge opportunity for Nextdoor...

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Source: lefigaro

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