Silvio Berlusconi wore many costumes during his life. Businessman, politician, media tycoon... But there is probably one, boss of chains, more glitter than the others. Berlusconi will remain as the one who "invented commercial television in Europe," said Carlo Alberto Carnevale Maffè, a professor at Bocconi University in Milan. A television "very popular, on the same model as that of the English tabloids, bringing everyday life to the small screen," he continues. Understand who gives pride of place to games, light talk shows, American series like Dallas and also young women undressed ...
Italians praised this "American-style TV" and the businessman capitalized on this success to develop the country's first major TV advertising network. In the 1970s, when Silvio Berlusconi took office, the Italian audiovisual landscape was totally fragmented. Apart from RAI, public television, the peninsula has only...
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