Adika is launching Eden Pines' new swimwear brand called "Pipkini" this morning, which will be sold exclusively on the Adika website and in the chain's branches. Yesterday, a day of filming was held in honor of the launch of the brand on which Pines worked for two years, but during filming took place the attack at Ramat Hachayal in Tel Aviv, which managed to break Pines.
"My morning started with crazy anticipation, butterflies in my stomach because it's finally happening. I couldn't wait to share this exciting day with you, to share this moment that you are an inseparable part of and its path. To proudly launch the project, my brand that I worked on for two years, day and night, with maximum precision and calculation of every step from the smallest details, to the exciting final result, which managed to awaken in me feelings that I have not experienced in a long time. But I can't. 9 wounded, 9 painful families, an entire nation that is all brothers. and one terrorist. No soul. who decided that today he was going on a murder spree," Pines shared to her Instagram followers.
Eden Pines and the boyfriend in Mykonos
"And honestly, it's not the first time this has happened to me. Even on my first day of filming for Pee Beauty, I went home – at the time I lived on Dizengoff and while I was on the stairs there was a serious shooting attack on the parallel street. and one shooting day after that. Delusional situation. So yes, terror attacks have become part of our lives as Israelis in the State of Israel, and the painful fact that moving probably won't change anytime soon crushes me inside. And I find it hard to accept these facts. At the moment, I have no choice but to continue the work day as usual, beyond me, there are dozens of staff members here who came, worked and are working hard and I appreciate them. But today I won't share with you because I just can't. Can't celebrate this day."
Photoshoot of the Pipkini campaign for Adika // Instagram Adika
Photoshoot of the Pipkini campaign for Adika // Instagram Adika
The Pipkini brand is the brainchild of Eden Pines, the presenter of the Adika chain for the past year. Beyond all this, Eden is also the main presenter of the brand and while she herself will star in a significant part of the campaigns, this will be done in collaboration with other models.
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