The Independents is doubling down. The independent communication group created by Isabelle and Olivier Chouvet in 2017 announced Wednesday the acquisition of the CTZAR agency. Founded fifteen years ago, this Paris-based agency is a pioneer in influencer marketing, social media and content creation and has about fifty employees. She advises numerous clients in the fashion, beauty, tech, entertainment and tourism sectors. CTZAR works with L'Oréal, Accor and Bompard.
"From a private network of trendsetters in 2008, specializing in word-of-mouth, to a strategic and creative agency today, we position brands at the heart of conversations in order to emerge with digital communities," explain Camille Olivier and Thomas Silve, its co-founders. In exchange for the sale of CTZAR's capital, the two leaders become shareholders of The Independents, "an ecosystem of entrepreneurs" majority-owned...
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