The Jerusalem Film Festival will take place for the 40th time between July 13-23, and to mark the occasion, two fashion items are launched: a pouch and a bandana.
The iconic and timeless limited-edition pouch, in collaboration with and special fashionable design by Belle & Sue, exclusive to the cultural event. It will serve you day and night, upgrading every look, and not to mention how comfortable it is: all the important things are close to you, protected and of course available for quick retrieval.
BELLE&SUE X JFF // Photo: Aya Wind
The bandana's design incorporates figures of embracing horses, surrounded by 40 galloping horses - in celebration of the 40th anniversary of the festival and as a tribute to the experiment of photography pioneer Edward Moybridge. In addition, various elements from sites in Jerusalem and inscriptions in Hebrew, English and Arabic were incorporated.
The design is overseen by Inbal Busiba, a fashion and digital entrepreneur, owner of the Belle&Sue fashion company, designer and lecturer. This is the fourth year Busiba has produced and designed a fashionable line of limited-edition pouches for the festival.
The pouch's design corresponds with the official design of the festival, which is responsible for Matan Shlita, the graphic designer of the festival. Shlita has been responsible for branding and designing the festival for the past four years, deals with branding and design for the fields of culture, theater and cinema, and is an expert in designing sets and sets for television programs.
BELLE&SUE X JFF // Photo: Meirav Ben Lulu
"Sometime in the '50s, an Elvis fan club printed T-shirts with his image on it, and proudly chased him from show to show. Since then, merchandise of concerts and festivals has become an inseparable part of their essence, so much so that even if you couldn't make it to your favorite festival, it won't stop you from going with the merch of that event just as if you were there," says Busiba.
"The thought of designing merchandise for the festival sent us to a very functional and practical place - a pouch that you can walk with day and evening, throughout the year. Big enough that all life and a little more go into it."
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