The Tribune Dimanche feels like it's growing wings. The management of the newspaper launched on October 8 by the media branch of CMA CGM, the group owned by the shipowner Rodolphe Saadé, announced on Thursday that "in view of the first sales increases", it had decided to increase the circulation of the second issue of La Tribune Dimanche to 130,000 copies. The first issue had a print run of 110,000 copies, with a distribution in 14,000 points of sale.
"The first trends are as good in Paris as in the regions, thus confirming La Tribune's DNA as a national media anchored in the territories and the dynamic perceived during the different stages of the Cafés de La Tribune Dimanche which have taken place in Toulouse, Bordeaux, Marseille, Lille, Lyon and Paris since the beginning of September," said Jean-Christophe Tortora in a press release. the president of La Tribune, and Tatiana de Francqueville, its executive director.
Read also"We're not looking for voters but for readers": Bruno Jeudy unveils the first issue of La Tribune Dimanche
A sales rate of 50% in France
The publisher of the new newspaper, whose journalist Bruno Jeudy has been appointed deputy director, has not yet released precise figures. "The final results will be known next week," he said. According to our information, La Tribune Dimanche has a sales rate of 70% in Paris and 50% nationally. Sold for €2.40, the newcomer to the Sunday press was aiming for a "sales rate of 25%, i.e. around 30,000 copies to start", Jean-Christophe Tortora and Bruno Jeudy told Le Figaro a week ago.
"We are very pleased with these first results, which reward the commitment of all the editorial staff of the La Tribune and La Tribune Dimanche and, more broadly, a formidable team that has achieved, in 80 days, the feat of offering a new newspaper that is demanding, nuanced and different. We look forward to seeing our readers and all French people next Sunday at their newsagents to continue to make this event a real success," commented its directors today.
The market for the so-called "seventh day" daily press now has about forty titles, according to the ACPM, of which the most powerful in volume remains the regional title Ouest France Dimanche, with 398,351 copies of paid circulation France in 2022-2023, far ahead of L'Équipe Dimanche (220,077 copies), Le Parisien/Aujourd'hui en France Dimanche (215,308 copies) or LeJournal du dimanche (124,150 copies).