A small revolution is coming for Netflix. In a few months, the American streaming giant will no longer be just a digital platform: it will be available in small parks, called "Netflix House" where its users will be able to enter the worlds of their favorite shows, according to Bloomberg. These new-generation leisure centres should offer experiences, rotating installations, shows, games, and of course food and beverage areas with themed dishes.
However, you will have to wait a few months to access it. The pioneer of audiovisual catalogues does not plan to inaugurate the first two parks before 2025. The concept will then be extended to the whole world. "We've seen how much fans love to immerse themselves in the world of our movies and TV shows, and we've put a lot of thought into how we can take that to the next level," said Josh Simon, Netflix's vice president of consumer products.
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Netflix has been testing pop-up experiences for fans for a few years and has introduced 40 of them in 20 cities around the world. The platform opened a pop-up restaurant in Los Angeles in early 2023, featuring dishes and drinks created by chefs who have appeared on the American giant's cooking shows. A temporary store around the series Stranger Things was also set up in Paris in March at the Porte de la Vilette.