Taylor Swift is the new queen of the box office: the superstar of All Is Well, who has been selling out stadiums for months, is now filling theaters with the concert film The Eras, which is expected to gross between 95 and 97 million dollars during the first weekend.
Although lower than the eve's estimates that gave between 100 and 125 million dollars in coast-to-coast takings, the box office of the film is remarkable if you consider that The Erase' was announced only six weeks ago and landed in theaters with a minimum of promotional efforts except for the echo chamber of the singer's 350 million followers on Instagram and X/Twitter. The Eras is already number one among concert films, having grossed in its first week more than the $73 million earned by Justin Bieber: Never Say Never in its entire life in theaters.
Meanwhile, Taylor continues to surprise fans: yesterday she appeared unannounced during the satirical program Saturday NightLive to present a musical number by her friend Ice Spice, then she left the recording studio of Rockefeller Center in New York hand in hand with her now boyfriend Travis Kelce, the tight end of the Chiefs football team who in turn had made a cameo appearance (also a surprise) at the end of a sketch in which the The National Football League's new obsession with the love story of singer and champion.
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