How does a piece of clothing or an accessory suddenly arouse interest to the point of becoming the most in-demand of the moment? You only have to take a look at the ranking established by the Lyst platform, which specialises in fashion and luxury, to understand this. Desirability is often measured by the resonance that these fashion pieces can have on social networks, thanks to the number of views, publications or searches. As a leader of the latter? TikTok, of course. With its viral videos with millions of views, the platform has a notable impact on the visibility of the brands and therefore, on the appeal they arouse. And the desires of the moment are for cult shoes whose design is inspired by Japanese socks, a cashmere cardigan, more classic than classic but worn in a revolutionary way (with a simple sequined panty), a quilted bag that has become a best-seller, star tatanes, or XXL sunglasses. Let's take a look back at the top ten accessories that are rocking the web.
La Tabi de Margiela
The Tabi in the Mary Jane version with heels. Margiela House
A few weeks ago, the Belgian designer's cult shoe found itself at the heart of a crazy story that went viral on TikTok. A date turned into the theft of Margiela's Tabi shoes. The web has been fascinated by this case and has mobilized to find the "thief of Tabi". Relayed by the New York Times, the videos of the protagonist have totaled more than 170 million views. This has caused searches to skyrocket: they increased by 342% in September.
The cashmere cardigan by Miu Miu
Grey cashmere cardigan with embroidered logo. Miu Miu
The Italian label was named the most fashionable brand of the season. The autumn-winter campaign, which features actress Emma Corrin, singer Ethel Cain and young influencer Zaya Wade, has 223 million views on TikTok - a visibility that has a significant impact on sales. Among the key pieces of the collection, this cardigan, with a 44% increase in searches. While the model may seem classic at first glance, it can be worn boldly: with simple panties, just like on the catwalk.
The quilted bag from COS
The mini leather format. COS
With over 20.2 million views on TikTok, the hashtag #CosQuiltedBag (read, COS quilted bag) is causing a stir. Since its creation in 2016, this bag has been the brand's flagship piece. Seen in the arms of influencers and stars, it has seduced many people. Its stock is therefore depleted at lightning speed and becomes a source of covetousness, starting with its price, displayed from 45 euros. To meet demand, COS regularly reissues the model in micro or XXL versions, in various colours and materials. The one that's rocking the web right now? The mini version, in leather.
Nike's heels
The Nike Show MR4 revisited by Martine Rose. Nike
Spotted by fashion fans during London Fashion Week in September, the heeled sneakers from the collaboration between Nike and Martine Rose are back in the spotlight. An inspiration from the 2000s that leaves no one indifferent. And even less so for women's football aficionados. Launched during the World Cup, the sneakers have generated a lot of interest on the Lyst platform.
The Arizona, Birkenstock's star sandals
The Arizona model, mocha color. Birkenstock
Corny in the past, the "Birk" has now become the must-have sandal of our summers. Addicts also wear it in winter, with socks. Like the Arizona model, which never ceases to put on the feet of the planet, including those of celebrities (Marion Cotillard, Gigi Hadid, Gwyneth Paltrow...). Proof of its popularity? Barbie, who, in the movie released this summer, ditched her high heels for a pair of these strappy sandals. The crazy saga of the German orthopaedic shoe even led it to go public on 11 October.
Tory Burch's Pierced Mules
The mules, plum colored. Tory Burch
Carried by ambassadors followed by millions of followers on social networks, such as Emily Ratajkowski, Bella Hadid or Phoebe Bridgers, Tory Burch never ceases to seduce the web. Add to that a pinch of classic style revisited with sharp details, and you have this pierced shoe that has found its followers, at the time of the wave of quiet luxury.
The Loewe Puzzle Tote
The tote bag, in a warm desert shade. Loewe
Loewe's Puzzle range, launched in 2014 by the house's creative director Jonathan Anderson, continues to rise. Last July, the Spanish label expanded its collection of bags with a tote bag. This model has seen great desirability, especially when rumors of the end of production circulated on TikTok.
The New Balance 550 Sneaker
The 550 sneakers in red. New Balance
Is Taylor Swift one of the biggest fashion influencers? The popularity of the New Balance Model 550 seems to confirm this. Worn by the singer during an American football game, these sneakers in red and white hues have seen a 44% increase in her searches. This was followed by a dazzling stock-out.
Prada's 3D floral pump
Pumps with back straps in white. Prada
Prada, Miu Miu's big sister, hasn't lost its popularity. With this pair of pointed-toe pumps, the Italian brand is right in the "kitten heels" trend, the key element of the preppy look. The original touch of the 3D floral yoke appealed to users all the more as it is a nod to the very feminine looks of the 2000s. Presented on Gigi Hadid's feet during the Spring/Winter 2023-2024 show, the immaculate pair is a sensation on the networks.
Acne Studios' Frame Sunglasses
The Frame model with a black frame. Acne Studios
In terms of glasses, the trend is towards imposing frames, even fly-shaped. The Acne Studios brand confirms this with its pair of Frame sunglasses. This mask model plays on the UFO effect and hides a large part of the face. In addition, with its new ambassadors, Kylie Jenner and Rosalía, the Swedish label has seen a significant gain in visibility. Worn by many celebrities this summer, the XXL pair is the star accessory of the season.