Two-speed skincare: Korean and Asian-inspired skincare made up of many products, layers of active ingredients, meticulous routines of at least 10 minutes that are basically time for themselves, and then there is the essential one, made up of a few products, multifunctional, sometimes without rinsing (leave on) not with fewer active ingredients. They are two different 'philosophies' but equally valid and worth trying.
Clean beauty and skinmalism: the 'new beauty' for the skin is natural and healthy - Beauty e Fitness - Ansa.it Even in beauty salons, skincare is increasingly sustainable (ANSA)
Multifunctionality is a new theme that is making its way, especially in minimalist and clean skincare and very often it is embraced by indie brands, small brands with pharmaceutical solidity, which are distributed with e-commerce and which end up emerging and going viral for the quality of their products.
now (yes all lowercase) is one of those: it is a Franco-Italian brand founded by three very committed sisters, Cecilia, Enrica, Mariolina Sangalli, who founded in Paris at the end of 2020 something that fully reflected them, busy contemporary women who want to have a well-groomed, healthy skin, in perfect balance and for this reason they work on essential products. Simple, active & sustainable beauty is the claim.
To learn more about ANSA Beauty routine, is it better to have a few products or fill your face with creams? - Beauty & Fitness - Ansa.it After the influencers' opinions, home skincare was compared with objective methods. Here's what really works (ANSA)
The Multi-protective Face Mask is a must-have, a leave-on treatment that moisturizes and protects the skin from exogenous factors, it is so multifunctional that it can be used as a night cream, as a mask, as a long-lasting multi-protection moisturizer, a passepartout of the beauty case that is also comfortable for travel. "I am a pharmacist and I have always had a passion for beauty: during covid with my sisters - says Cecilia - we decided to put together our skills to develop this brand, now, based on ourselves and therefore with multi-action, effective and easy-to-use treatments for a beauty routine simplified to the maximum. The first line developed talks about skincare: 4 actions to have healthy skin: cleanse, protect, moisturize and nourish". In addition to the mask, there is a rebalancing micellar gel, three in one, which cleanses and removes make-up in a single step, and protects and moisturizes at the same time, an active mist which is a revitalizing, all-in-one, detox, moisturizing, refreshing and glow spray that can be applied to the skin but also to the hair. Yalu-Filler 4% Concentrate is the first corrective treatment now signed with filler and anti-wrinkle action for the eye and lip contour. Then there is a regenerating and moisturizing face cream to be applied at any time of the day, an essential moisturizer for all skin types. Finally, a lip balm, an oily lip treatment that smoothes and nourishes, with a natural volumizing effect.
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