Next year will be as white as snow: that's what the Spring/Summer 2024 collections presented at the last Fashion Week predict. From New York to London, Milan and Paris, this colour – which technically isn't a colour – has been spotted in many collections. It has been found on basics such as a tank top from Serno's first Sabato collection for Gucci, an extra-large t-shirt by Valentino or a poplin shirt by Ann Demeulemeester. And the figures confirm it: according to a recent report published by Tagwalk, a specialist in fashion data, the white dress was one of the key elements of the spring-summer 2024 season, presented to the tune of +13% compared to the previous season.
Silhouette from Valentino's Spring/Summer 2024 collection. Imaxtree
What does the return of white mean?
Less colour, for more depth: this sudden return of white is a direct reference to quiet luxury, a trend that has been anchored on the fashion scene for several seasons. Understand, cleaner lines, the absence of a logo... In short, white allows you to focus on the garment and its manufacture, standing out from more superficial codes. A return to basics built around distinguished and elegant looks: immaculate lace at Chloé, a 1960s-inspired silhouette seen at the Versace show or the floral touches of Valentino dresses. The shade, evocative of purity, also overshadows the Barbie madness and its candy pink: still according to Tagwalk, there is a 21% decrease in silhouettes dressed in this colorway. Enough to prevent, in fashion, the writer's block.