After Emma, the little girl daughter of separated parents protagonist of the La Pesca commercial, Esselunga returns to television with a new story, that of Carlo and Marta and their friendship that lasts over time thanks to a red thread represented, this time, by a walnut.
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The second appointment of the Esselunga story, which will be broadcast on the main television networks this evening starting at 20.35 pm, once again sees emotion and people as the protagonists with their stories of daily life and uniqueness that, through the eyes of children, make the magic of Christmas sweet and moving. The Christmas atmosphere wants to be made even more exciting by the gift that the two children exchange which then becomes an unexpected, as well as surprising, gift for Christmas that is just around the corner.
Video After the 'fishing' on TV, Esselunga's commercial on the 'walnut': the trailer
The payoff "There is no expense that is not important" remains the message around which the story is built, again in the form of a short film, entitled "The Walnut". Again, this is not a traditional commercial, but a short film that uses a cinematic language.
With the second appointment of our story - explains Roberto Selva, marketing and communication director of Esselunga - we wanted to represent a story of friendship that resists the passage of time and distance and we did so through a walnut, a symbolic fruit that lends itself well to representing the concept of care and the evolution of history. With the emotion that a newfound friendship arouses, we would like to wish everyone happy holidays." The film will be visible on TV from tonight until December 25, in cinemas and on digital channels until next January <>. The supermarket chain founded by Bernardo Caprotti and now in the hands of his daughter Marina, leverages the stories of the people and customers who enter its stores every day and aim to enrich a daily gesture such as shopping with meaning. The campaign is signed by the New York creative agency SMALL, the film "The Walnut" was shot by the same director of the film The Peach, the French Rudi Rosenberg, and produced by Indiana Production.
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