"I have always been convinced that those who are more fortunate have a moral responsibility to do good.
These are the values that have always driven me and my family. This is what we teach our children. We also teach them that mistakes can be made, and that when they do, they must admit, and if possible, make up for the mistake they have made and learn from them. And that's what I want to do now. Apologize and be concrete to my gesture: I will donate 1 million euros to the Regina Margherita to support the care of children." This was announced by Chiara Ferragni in a video on social media after the maximum for the Balocco pandoro branded Ferragni and the controversy that followed. Prime Minister Giorgia Meloni also intervened on the case.
The digital entrepreneur continues: "But that's not enough: I'm doing it publicly because I realized that I had made a communication mistake. A mistake that I will learn from in the future, completely separating any charitable activity, which I have always done and will continue to do, from commercial activities.
Because even if the ultimate goal is good, if there hasn't been enough control over communication, it can lead to misunderstandings."
As she had already said in recent days, Chiara Ferragni confirms that she will appeal the measure of the AGCM, the Competition and Market Authority "because I consider it disproportionate and unfair". "My mistake in good faith," he continues, "was to link a commercial activity and a solidarity activity with communication. Unfortunately, you can make mistakes, I'm sorry I did it and I realize that I could have been more vigilant. But, if the final sanction should be, however, lower than the one decided by the AGCM, the difference will be added to one million euros. In the next few days I will speak with the Regina Margherita to understand how the hospital will use the sum I donated and I will periodically tell you the updates.
My mistake remains," he concludes, "but I want to make sure that something constructive and positive is generated from this mistake."
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