Television follows an immutable ritual. Every morning, at 9 a.m. sharp, channel executives find out whether the previous day's programs have won the public's votes or have turned into a flop. The subject is an important one. The audience is the lifeblood of the media market, which lives largely on advertising revenues: it acts as a bargaining chip between broadcasters and advertisers. And it is Médiamétrie that is in charge of minting this currency.
The institution is about to make it undergo a major evolution. From 1 January, Médiamétrie will include two new elements in its calculations. Firstly, it will now take into account the consumption of TV programmes watched at home from a computer, tablet or smartphone. Until now, when you were in front of the TV in the living room, but your children, for example, were watching a cartoon on another screen in their bedroom, that audience was not...
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