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Hi everyone, it's Taylor Swift! Due to a packaging error, we have 3000,<> unsellable Le Creuset casseroles, so I'm giving them away to my fans." The American singer, named Time Magazine's Personality of the Year, has seen her image hijacked for a scam spread on social networks. The advertisement, in which she appears and which seems to be read in her voice, promised to offer casseroles from the famous French manufacturer.
The promise was too good: Taylor Swift's voice was in fact created by an artificial intelligence and pasted on images of the singer interspersed with shots of the cocottes, according to the New York Times on January 9. The fake ad was accompanied by a link to a form asking for personal information. While the editing was quite crude, we don't know how many internet users fell for it.
Ad Removed
Le Creuset has assured that it is not involved in such an operation with the singer. Meta, the parent company of Facebook and Instagram, told NBCNews that it had removed advertising from its platforms.
However, the singer has already shown herself with a Le Creuset saucepan, during a sequence in the kitchen of a documentary released on Netflix in 2020. The French brand rejoiced on social networks at the time.