There is the tutu, but also the pajamas, the formal dress even the collar with the built-in bandana. Four-legged fashion seems to have no boundaries anymore, so much so that Pitti Uomo 105 has dedicated a separate section to animal collections. This is Pitti Pets, where - among the various brands - Poltrona Frau is also participating, launching the first line for small and medium-sized pets. Includes 9 products: nutmeg Frau leather bed (with cushion), collar, sofa and travel throw, carrier, leash, leather croquette pouch, silk scarf and key ring.
The historic Faliero Sarti company also debuts in the sector with a line of leashes and collars (with built-in bandana).
In fact, this is a rapidly expanding market segment, which at Pitti shows the entire world of pets, including clothing, accessories, pet care products, objects and furnishings for the home. Among these, MyFamily offers customizable medals of all shapes and patterns, from the classic paw print to the bone or the cheeseburger. From the 2.8 company, on the other hand, a carrier and kennel with attention to the animal's comfort and sustainability. Finally, Lollipet focuses on animal-sized tailoring, such as the tutu dress, the formal dress, in tweed or striped with crystal buttons: it creates tailor-made garments for all types of dogs, with the artisan experience of the family tailoring (based in Prato), fabrics, shapes and inspirations are transformed for four-legged friends. All fabrics are strictly made in Italy.
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