Sluggish start to the winter sales. According to an initial monitoring of the companies associated with Federazione Moda Italia-Confcommercio that responded to the questionnaire on the progress of the start of the winter sales, sales recorded a drop of 8%.
In the first week of sales shopping, 55% of businesses reported a decline compared to 24% who experienced a stable trend and 21% who recorded an increase in sales compared to the same period in 2023.
A figure that is still partial, taking into account that the sales are just beginning and generally last about sixty days.
For the President of the Italian Fashion Federation-Confcommercio, Giulio Felloni: "Certainly some factors such as bad weather did not favor such a brilliant start to the sales. However, we are confident that, with the improvement of the weather situation this weekend, expectations will be confirmed with an increase in customers in the historic centers, streets and squares of our cities and towns. There will be a great opportunity for consumers to have seasonal items at extremely competitive prices." "Certainly," Felloni concludes, "the continuous campaigns of 'wild' discounts throughout the year will have to be the subject of serious regulation. I am increasingly convinced that the institutions will have to support the presence of fashion stores within our cities and that the road to recovery can pass along three lines that we indicated at the Fashion Table: a reduced VAT on fashion products and in particular on those Made in Italy, a fashion bonus for the purchase of eco-sustainable products and a commercial rent agreed between lessors and tenants to reduce the weight of rents."
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