At Milan Fashion Week, it's all about "Pandorogate", after the name of the brioche sold for three times its price, at Christmas, in 2022, during a dubious charity operation, promoted by Italy's most powerful influencer: Chiara Ferragni, who this time was the great absentee from the festivities. In 2022, the 36-year-old woman with 30 million followers on Instagram claimed that the proceeds of this sale would go to the Queen Margaret Hospital in Turin, which treats children with cancer.
However, the investigation by journalist Selvaggia Lucarelli revealed that the hospital had received only 50,000 euros, well before the sale, and the influencer, 1 million. The case had already earned him a €1 million fine from the French Competition Authority in mid-December for unfair practices. But it has also prompted the Milan prosecutor's office to open an investigation for "aggravated fraud" against her, as well as the director of Balocco, the manufacturer of...
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