As of: January 19, 2024, 12:16 p.m
By: Julia Hanigk
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Many customers now have to adapt.
Because Kaufland takes popular Dr.
Oetker products from the range.
The background could be a conflict over sales prices.
Neckarsulm – The Dr. brand
Oetker is popular and well-known among customers in Germany, but also around the world.
Many people reach for the products when they want to bake, want something sweet quickly or even feel like frozen pizza or muesli.
Now some customers have to change because a large supermarket is taking many of the products off the shelves.
Frozen pizzas are also affected: Kaufland will soon have a lot of Dr.
Oetker products are no longer available for purchase.
© Friso Gentsch/dpa/picture alliance
Limited range from Dr.
Oetker products at Kaufland
According to a report in the
food newspaper
, the product range from Dr.
Oetker in the Kaufland branches will shrink significantly in the future.
A decreasing presence of the goods can already be observed, which a company spokesman confirmed to
IPPEN.MEDIA
: “Kaufland currently carries a limited range of our products.” Dr.
Oetker: “We generally do not comment on the details of our trading relationships, but we ask for your understanding.”
No dr.
Oetker frozen pizzas more at Kaufland
According to Focus Online,
the changes to the range affect
a number of items that are particularly popular with customers.
This would include baked goods, selected baking ingredients and especially the coveted frozen pizzas, which will soon no longer be available at Kaufland.
However, not the entire range of Dr.
Oetker disappear from the shelves: muesli and pudding powder remained on offer.
The subsidiary of Dr.
According to information from Focus Online
, Oetker, Coppenrath & Wiese, is
also affected by the changes.
The company is known for its frozen baked goods such as cakes, tarts and rolls.
Some items at Kaufland are currently apparently being sold at reduced prices: the baked rolls from Coppenrath & Wiese “Our Gold Pieces” are currently available for 1.79 euros, 50 cents below the regular retail price.
Conflict over prices?
The change affects Kaufland branches worldwide
The reason for these changes is allegedly a previous disagreement about pricing between Oetker and Kaufland.
After price increases in 2023, Kaufland is to reduce the price of Dr.
Oetker products have demanded.
This conflict not only affects Kaufland customers in Germany, but also in other countries such as Poland, the Czech Republic, Romania, Bulgaria, Moldova and Croatia.
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In Germany, Kaufland recently announced that some branches will be closed between June 2024 and March 2025.
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