The black fibron passes from hand to hand because there is a great desire to leave a message of affection and gratitude to one of the heroes of the Qatar 2022 World Cup,
Emiliano “Dibu” Martínez
.
There are several boys who smile in front of the image of the historic save by the Argentine National Team goalkeeper in the final against France.
For a few days now, this mural has been placed in Espacio Marketing Registrado, in Pinamar, a few meters from the beach, and anyone who passes by Avenida del Mar and Triremes
can sign it
.
The purpose of this initiative is for it
to reach directly into the hands of Dibu himself
once the summer season is over.
“The idea is to send the mural to the Dibu through the brand that sponsors it or through its representative or, more in keeping with the times of virality, for the Dibu to see it on Twitter or Instagram and say in its own way
'Thanks to all of Pinamar for the move,'
” Pablo Ojoli, in charge of Espacio Marketing Registrado, mentions in dialogue with
Clarín
, a media platform that is also a communication agency for several brands and an audiovisual production company.
“From Registered Marketing, with many partners that we work with during the year, journalists, media, influencers and others, we had them upload the videos to try to make it viral a little more,” says Ojoli. They also asked all the guests of the event to sign it. Fox Sports program that broadcasts from there.
He comments that the influencer Grego Rossello and Santiago Gómez Cora, who is the coach of the Pumas Seven, have already passed by.
The brand new mayor of Pinamar, Juan Ibarguren,
was the first to sign
to give the mural an institutional format.
The signature on the saving leg of the Drawing.
Photo: Federico López Claro.
Marketing Registered Radio has also been operating in the space for seven years, on 104.7 Pinamar, with live programming, interviews and music.
"When one summer we came to spend the season here we made a radio, then (Martín) Yeza (former mayor of Pinamar) came and told us
'I have something for you that is much better, I have this corner, are you up for it?'
And we got excited, we did the construction, we started with the soccer field,” recalls Ojoli.
This place expanded and now also offers a wide variety of
free activities
to enjoy the beach with family and friends.
Soccer, volleyball, basketball, penalty shootout tournaments, fut-pong, shuffleboard, yoga and functional gym are some.
Since last Wednesday the
Olé Cup
has also been held .
Boys playing in the sports space next to the beach.
Photo: Federico López Claro.
At the time of the talk, there are approximately 50 boys who play in the different sectors.
There are some who prepare for a soccer game with the best tribune: the family.
Each activity has its own recreation teachers in charge.
During the summer season, between
150 and 200 boys and young people
rotate day by day , some of whom are already friends.
Ojoli explains that this is not only a good place for recreation and camaraderie, but there is also the opportunity for these kids to win prizes from various brands while they play and have fun: t-shirts, pilusos, balls.
“Now, for example,
on the field they are playing just to play
.
The boys wanted to play and they caught on, and well, the stands, people go and we have the field illuminated.
At night we also do activities,” he highlights.
El Dibu Martínez, everyone's idol.
Photo: Federico López Claro.
Throughout the afternoon, kids of all ages stop their game and take a moment to leave a message to
that idol that they all share, the one that everyone wants to meet
.
"Dibu Genius", "Thank you Dibu, you are the best in the world", "Dibu, we love you"
, are some of the displays of affection and admiration for Martínez.
The desire that is reflected in this beachfront space is to reach the honoree.
Pinamar. special envoy
ACE