Gavi will celebrate 50 years since its DOC recognition in 2024.
the denomination dates back to 1974 while the DOCG was obtained in 1998. This was made known by the Consortium for the protection of the wine product.
Gavi Docg is produced from 100% Cortese grapes and is a white grape variety.
The area of origin of Gavi Docg is located in the south-east of Piedmont, on the border with the municipality of Genoa, and is 90 km from Milan and 130 km from Turin.
The specification limits the production area to 11 municipalities included in the province of Alessandria: Bosio, Carrosio, Capriata d'Orba, Francavilla Bisio, Gavi, Novi Ligure, Parodi Ligure, Pasturana, San Cristoforo, Serravalle Scrivia, Tassarolo.
Since its birth, the denomination - informs a note - has experienced constant growth: in particular in the last 20 years: + 58% of vineyard area, from 1021 to 1600 hectares;
+ 75% of bottles produced, from 8 to 14 million;
+ 85% of production destined for export;
180 producers, winemakers and bottlers are members of the Consortium;
65 million turnover of the manufacturing companies and 5000 people employed in the supply chain.
2023 ended with over 14 million bottles sold.
The main reference markets are the UK, USA and Germany.
"It is an important anniversary, a historic milestone - comments Maurizio Montobbio, president of the Gavi Protection Consortium - the long journey, the commitment and dedication of the producers who, together, have built the reputation of a wine now present in over 100 countries in the world. The market is rewarding white wines and this allows us to perform well despite the contraction in consumption and the increase in excise duties in our first market, the UK. In this celebratory year we will continue to carry out, at consortium level, activities aimed at consolidating the value of Gavi " .
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