The world of bakery will record 13 billion in revenues in 2023 compared to over 46 thousand companies operating on the market.
The data is revealed by research by the Italian Bakery Ingredients Association (Aibi) dedicated to the bakery products market, presented at Sigep, the international artisan bakery, pizzeria, ice cream and coffee exhibition, underway in Rimini, on the occasion of the conference " White art and its surroundings".
The study was carried out by Format Research.
The analysis shows that it is above all companies with fewer than 10 employees, engaged in the production of bread and sweets, that represent the vast majority of the sector (91.8% of the total) but 67% of revenues are generated by 8, 2% of companies with more than 10 employees.
It was found that for 69.8% of artisans, the consumption trend in 2024 will remain stable and for 79.4 of operators the sector will experience a situation without major shocks in the coming years, even growing for 14 ,8%.
The forecasts for 2024 are positive: companies in the bread, pizza and pastry trade even expect an average growth in consumption of 1.6%.
According to the survey, for 66.4% of consumers the choice of ingredients is fundamental, confirming that Italian, the researchers underline, is increasingly demanding: 54.4% ask for the product to be digestible, 31 ,2 prefers it to be of a healthy nature, in response to specific dietary needs or intolerances.
Furthermore, the search for well-being is highlighted even more when it comes to pastry making, which sees Italians prefer "healthy" products (58.4%), therefore with less sugar and less fat.
48% of operators believe that the consumption choice in favor of "free from" products, for example without milk and eggs, is relevant, and the proposal of reduced weights also remains important.
Finally, on the ingredient front, traditional flours are destined to prevail in the artisan's choices (66.6% of those interviewed), but the use of alternatives such as rice, soy and manitoba is also growing which, according to research forecasts, in 2024 could cover more than 20% of the market.
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