The countdown begins.
In a month and a half, on March 6, the largest digital players, the Google, Meta, Amazon, Apple, Microsoft and ByteDance (TikTok) groups, will have to be brought into compliance with a new structuring European regulation: the Digital Markets Act (DMA).
Adopted in the summer of 2022, this text aims to reinvigorate competition in digital services.
And it risks having a significant impact on the daily uses of Internet users, according to the first announcements from Meta and Google.
The two groups are in fact the first to have given a glimpse of the big bang in preparation.
The players targeted by the DMA, for example, no longer have the right to promote their own services.
When a European Internet user searches for a plane ticket on Google, he will no longer see, at the top of the results, the insert reserved for the Google Flights price comparison, which could dissuade people from clicking on competing service sites.
Also read Advertising: after a long series, Google is turning the page on third-party cookies this Thursday
The European text also wants to break…
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