April is 19 and for a year she has been working on what she always loved: electronic music.
It was her choice
to become a disc jockey
, it was the passion she inherited from her father,
the Pinamar nightlife icon, Gustavo Palmer
.
As both comment in dialogue with
Clarín
, returning together to the spa city of the legendary Ku bowling alley of the 90s is the best gift of all. This is the fortieth season for the nighttime entrepreneur, the same one who made crowds vibrate from his booth Now
, the legacy is carried on by his daughter
.
“For me, being with her here is the best thing in my life, she is the best thing that happened to me, she is the love of my life.
That's why I strive for her to grow up,
she loves electronic music
, she doesn't like cachengue.
It is the essence of her because since she was little I made her listen to Armin van Buuren,” says the nighttime entrepreneur while the details are being finalized for the presentation of
April Palmer
- the stage name of her daughter - at an event for a brand of women's clothing
April is very young, but she has well-marked influences and a musical taste that she educated from a young age with her father: “She was the one who told me
'dad, I want to be a DJ'
, because she likes music.
She already liked house, she liked Roger Sánchez, she liked David Guetta.
I also started with electronic music, I was the founder of Energy.”
Abril's desire was such that when she finished bilingual school she began studying architecture, but she quickly
left that career to study advertising and music
at the same time.
She has had a teacher for two years who helps in her musical training, she attended the Art House academy, and absorbs all the advice that her father gives her.
He says that he bought her the controller and that for some time she has been playing music on Metro 95.1, in Buenos Aires.
She can also be heard on Global Electronic Station, Fm 90.1, in Pinamar, which is in Palmer.
“She sets music for the radio and I produce it and direct it, I set the guidelines for it,” he says.
Photo: Federico López Claro.
“I was at Boutique last year.
It was pretty heavy, but it was all fun.
Now I am very happy, a little excited about this, which is also something new for me.
I started doing this less than a year ago, and now playing in venues as big as 47 Street makes me proud,” says April as she prepares for the events of these next few days.
It comes from a few days in Punta del Este.
He played at the Dsquared venue in Cariló on January 16.
On the 17th he was at a sunset at Boutique and at UFO Point during the night.
He also performed music in Samsara (Mar del Plata) and, finally, he will be at the closing of Fox Sports this Sunday at the Registered Marketing Space of Pinamar.
April is very clear about her musical influences, and emphasizes that
the first inspiration is Palmer
: “He is my biggest influence, obviously.
I really like melodic techno and slightly bigger labels.
I play everything the same, that is, I play from techno to house or progressive, or tech house.
I adapt quite well to everything.
It's not that I go with only one musical genre.”
Photo: Federico López Claro.
The booth prepared inside the premises awaits her and people begin to concentrate, the moment is coming and Gustavo cannot help but look with admiration and a lot of love at his daughter, at this
heir to the musical genre that he also loves and defends so much
.
“I get a little nervous, being here with him, obviously, it's a pressure.
But out of nowhere I see him dancing, smiling and laughing a little.
I love that, it's essential.
Besides, he always supports me.
In all his projects, and in this he is quite involved,
he has music in his blood
.
I have the honest opinion, that is, something doesn't work and it doesn't work.
And he tells me.
And that's how it is, I have to listen to him and I know that he always tells me that for the better too,” says Abril, who is now focused on starting to set the event to music.
Photo: Federico López Claro.
Gustavo accompanies his daughter a few meters away, while he tells this medium how he sees the summer season, what happens to the Pina Mar night and youth, and what the challenge is to constantly reinvent oneself in a changing world.
“
This season is
35% lower now
, in people we are 30%.
The first week in Pinamar was always more federative, you see people from Rosario, Cordoba, Tucuman and Mendoza.
Then in the second fortnight comes the group that was in Punta del Este, an
ABC1
target , who are from the northern area of the capital.
That achieves a flow of 20% more people.
More specific productions and shows are made and where DJs are hired, for example, Fatboy Slim and La K'onga are now playing,” he points out.
Photo: Federico López Claro.
He exemplifies the case of Pink, his nightclub in Pinamar, and says that he is trying to “
take care of the price and not kill the people who go out every day, not break their pockets
.”
Starting from that base, the main thing is the power to adapt to the complex times surrounding economic uncertainty.
“The guys go out to sell combos, what is the combo like now?
We leave with closed bottles for 6 people, we charge 35,000 pesos and we give them a bonus of giving 2 to 4 VIP seals.
So, 10 people enter with 35,000 pesos, with a bottle of vodka and 4 energizers.
It costs 3,500 pesos for each one and you don't kill them
,” he highlights.
He says that, as spokesperson for the Chamber of Nightclubs and Bars of the Province of Buenos Aires (CEDIBBA), he also met with Juan Ibarguren, mayor of Pinamar, to
work on security at night
for young people who go out dancing.
“You have to make people have fun in the best way, give parents the security that you comply with all corresponding measures.
They are doing things very well here in Pinamar because they placed additional external police officers, eight infantry personnel, everything so that a Báez Sosa does not happen again.
Apart from a corresponding patrol car.
The five enabled nightclubs are the only five that can open
”, he adds.
Palmer emphasizes the importance of enforcing law 21,197, which explains the security care that a nightclub must ensure: “There must be a security company, all components must be physically and mentally prepared.
They must be registered at the relevant police station.
A security company is hired that is valued and supervised by the Ministry of Security,
the patovica no longer exists
.
Added to that is that it is an obligation to hire an ambulance.
Remember that in the legendary Ku bowling alley - his registered trademark, which he
sold to 35 franchises
throughout the country, where every night up to nearly
10,000 people
vibrated and even characters like Charly García, Gustavo Cerati and Pappo came by - he had two highly complex ambulances, four patrol cars, cavalry, infantry, and in 30 years they did not have any problems, but it was
a terrible stress
.
“
The adolescent is more transgressive now
and we have to take more care of him, so what I intend is to sow so that they can reap a night that has a safe culture,
and that a father who comes on vacation can be calm and send his son and have him cared for by us,” he adds.
He also points out that dance venues have to constantly reinvent themselves.
And he tells about his own experience at Club Aráoz, the bowling alley he has in the Federal Capital.
“You have to make co-productions and
invent eclectic products
.
In Aráoz I have the
Jolie
party on Wednesday , which is the only lesbian gender party.
On Thursdays I do
Black Cream
, which is RKT's only genre, it's L-Gante, it's China Suárez, Wanda Nara.
On Saturdays I make cachengue and on Sundays I make
Black Cream
again ,” Palmer summarizes.
And he adds that the Elements cycle takes place on Fridays, where he brings top national and international disc jockeys once a month.
His daughter, April Palmer, also played there.
Photo: Federico López Claro.