The incredible passion aroused by the 2024 Super Bowl is fueling a mad rush for advertising space for the American football championship final.
Dozens of brands, starting in November, paid $7 million to place 30 seconds of advertising this Sunday evening during the breaks that punctuate the sporting event.
The audience record of 115.1 million viewers and Internet users, established last year on Fox, could be beaten this year by CBS, the broadcaster of the event in the United States.
Firstly because from a purely sporting point of view, the meeting promises to be very interesting.
It pits two excellent teams against each other: the Kansas City Chiefs, defending champions, and the San Francisco Forty-Niners (“49ers”).
This also serves as an argument to legitimize the average ticket price in Allegiant Stadium in Las Vegas: $9,850 according to TickPick, which represents an increase of 55% compared to last year.
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