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Ferragni case, in the investigation hypothesis checks on followers - News

2024-02-23T15:03:07.267Z

Highlights: Ferragni case, in the investigation hypothesis checks on followers. Analysis useful to see if 'fake' followers, perhaps purchased in packages, are present. If a scenario of this type were to be ascertained, in fact, the investigators could make assessments on the contractual relationships between the influencer, who presented herself with 30 million users who follow her, and the counterpart companies. In the investigations into the alleged sales scams, from what we know, a witness who is considered relevant, a sort of key witness, could also be heard.


Possible analysis of possible fakes. In key witness investigations (ANSA)


A new theme on which the investigation for aggravated fraud against Chiara Ferragni could also focus and with at the center a series of cases of alleged misleading advertising in charity, including the best-known ones of pandoro and Easter eggs, is the possible check the millions of followers, almost 30 in total, who appear on the influencer's Instagram profile.

Analysis - currently an investigative hypothesis - useful to see if 'fake' followers, perhaps purchased in packages, are present and in what quantity, if possible.

If a scenario of this type were to be ascertained, in fact, the investigators could make assessments on the contractual relationships between the influencer, who presented herself with 30 million users who follow her, and the counterpart companies.

As well as on the weight that the entrepreneur herself has when she sells a product by presenting herself with so many followers.

The "emphasis" of the charitable purpose in the promotional campaign on the 'Pink Christmas' pandoro, wrote, for example, the General Prosecutor's Office of the Supreme Court, "amplified by the means of communication" used, such as social media, has misled "consumers ", who "believed" to "contribute to the charitable purpose", "whose seriousness was also guaranteed by the credibility of an influencer with around 30 million followers".

In the investigations into the alleged sales scams, from what we know, a witness who is considered relevant, a sort of key witness, could also be heard. 


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Source: ansa

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