The Sanremo festival generates controversy and debates every year, invades sites, newspapers and talk shows and the numbers (of Auditel and advertising revenues) relentlessly prove its passionate supporters right.
Even in 2024 it was a record: the average of the final evening was over 74% of viewers connected on Raiuno, more than 60 million collected through advertising and two billion impressions on TikTok.
But every year the detractors, those who consider it a trashy, musically irrelevant, needlessly elephantine show are equally strong and convinced.
One thing, however, cannot be denied: every time from the Ariston stage, even when the songs are not unforgettable, at least one strong, powerful, persistent image always emerges which becomes a memory and ends up identifying that edition.
This time it was undoubtedly the appearance and speech of Giovanni Allevi, the pianist from the Marche who had been away from the scene for two years because he was suffering from a serious illness, multiple myeloma (bone marrow cancer which affects plasma cells), and who, with the childish and joyful tone to which he accustomed us, spoke serenely about what he lost (a lot) but also about what he retained and perhaps increased.
What does Giovanni Allevi's speech tell us?
We tried to understand it with the help of communication expert Alberto De Martini in the ANSA podcast of the series The Empire of Signs.
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