On this umpteenth gray day, we're scrolling through our Twitter feed - a clever mix of K-Pop stars at Fashion Week, memes on the Willy Wonka fiasco in Glasgow and articles on the scandal rocking the world of fashion. F1 -, when we come across information of primary importance.
The
Guardian
, a leading English newspaper, is preparing to launch a newsletter dedicated to Taylor Swift.
And we say to ourselves that not a day goes by without hearing about the singer.
To discover
Business masterclass: on March 8, treat yourself to some time for yourself
Podcast >
Arnold Schwarzenegger: sex, lies and big muscles
Download the Le Figaro Cuisine app for tasty and authentic recipes
We remember this slew of tweets published on the eve of the Super Bowl.
“I'm only going to watch for Taylor Swift,” wrote countless netizens.
We tell ourselves that, personally, we wouldn't go so far as to watch four hours of American football to see the pixelated silhouette of our idol - but after all, who are we to judge?
We have also observed it: America reveres Taylor Swift.
Also read: Taylor Swift's father accused of attacking a photographer in Australia: after the opening of an investigation, the singer's team speaks
The Taylor Swift earthquake
At 34, this statuesque blonde, model of entrepreneurial and artistic success, is one of the most listened to singers in the world.
We discover that she could garner more than 2 billion dollars (1.8 billion euros) in revenue as part of her tour across 20 countries, tickets for which are being sold at a high price.
On our X feed (former Twitter), the artist's fans cry their eyes out, whether they are in a concert hall... or at the stadium gates.
The “ Miss Americana
” shows
literally shake the earth – to the point that they caused two earthquakes in the United States, we learn, amazed.
Certainly, they were magnitude 2.3.
But all the same, we wonder if it is really possible to escape the Taylor Swift phenomenon.
Whether you're a fan of the pop star or not, we all know at least one of his songs.
Not to mention the articles published by the media around the world, on the lookout for his every move.
Romeo and Juliet
Before conquering the planet, Taylor Swift, named Person of the Year 2023 by
Time
and holder of 14 Grammy Awards, first seduced her country.
Looking back on her career, we say that she perfectly embodies the
American Dream
.
That of a 14-year-old girl from Pennsylvania who started writing songs in her bedroom and became known for playing country - an emblematic style of music from the United States.
That, too, of an artist who focused on the myth of the
girl next door
in search of Prince Charming.
We remember her, all in blonde curls and a dress with a train in the video
Love Story
, released in 2008. We must admit, we completely bought into the story of this teenager in love with the most handsome boy in high school, who dreamed of a
Romeo and Juliet-style
romance , in which her reluctant father ends up giving her hand to her suitor.
In real life, the
Bad Blood
singer hangs out with America's sweethearts.
The ones whose posters line the bedrooms of all teenage girls.
Among them: singers Joe Jonas, Harry Styles and John Mayer.
Or the actors Taylor Lautner, the indescribable Jacob from
Twilight
(2009), and Jake Gyllenhaal.
We remember that at the time, everyone envied this modern-day princess, who sparkled on stage, in sequined bodysuits and fringed dresses.
Cheer leader
A fairy tale of which only America has the secret.
But isn't the pop star, a model of success across the Atlantic, at risk of falling into the stereotype?
Certainly, Taylor Swift has had less smooth
boyfriends
, like DJ Calvin Harris or comedian Joe Alwyn, who looks like a tormented poet.
But on February 11, it was American footballer Travis Kelce, Super Bowl winner and member of the Kansas City Chiefs, whom she kissed in full view of everyone.
These days, it is not uncommon to see him in the stands, during his companion's matches.
To the point that Andy Reid, the team's coach, had to intervene in the tabloids.
He assures that his team will not be distracted by the singer's presence, even if she is "the most famous woman in the world since the death of Elizabeth II" - nothing less.
But here's the thing: for us, Taylor Swift has become a bit of a
cheerleader
for her
Shake It Off
music video .
The one who achieves everything, who everyone wants to be friends with – from Hugh Jackman to Blake Lively.
The one who scours the red carpets in mermaid dresses and revisits the myth of the American blonde, courted by a renowned quarterback in a sports-loving country.
A large community
Far be it from us to reduce Taylor Swift to a cliché.
Well, okay: his music was once considered a guilty pleasure.
But since then, the artist has built real credibility.
Now equipped with an outstanding communications team, the singer has become a hit – and cash – machine.
Which doesn't stop him from sharing a real connection with his fans.
And we say to ourselves that after all, if his pieces upset so many people, it is perhaps because they have a universal reach.
Taylor Swift sings like no other about heartbreak, dashed hopes, loneliness and healing.
Maybe that's why it brings so many people together.
For that too, that it is supported by such a vast community.
Thanks to her, Taylor Swift survived everything, including the humiliation that Kanye West tried to impose on her on the stage of the MTV Music Awards in 2009, and the betrayal of her manager Scooter Braun.
His followers even came to the rescue of his father, who was recently accused of punching a photographer in the face in Australia.
No doubt, the singer's music, her aura and her generosity unite.
No more
girl next door
;
make way for the untouchable Taylor.