Tv companion of the lockdown, 140 million hours seen on the web

(ANSA) - ROME, MAY 11 - An explosion of listenings, up to over 15 million media, and almost 140.3 million hours seen on the web. At the halfway point of the sixty days of quarantine, the TV is confirmed as the most faithful companion for the Italians forced to house for the containment measures of the coronavirus. And if the trend seems to follow that of the contagions, with a caloprogressive that has seen in the last week the listening to the lowest average of the whole period of the lockdown, the use in digital is really impressive, with the growth in consumption both streaming and on demand . It is the two-month story of # iorestoacasa through the analysis of the Auditel at the time of the coronavirus elaborated by the Phrase Study.
    From the decree of 9 March to today, TV ratings have grown exponentially, especially in the first three weeks, reaching an average of 15 million 61 thousand viewers in the average day from 23 to 29 March, 48% more than in the same week of 2019. some ways parallel to that of the new infections: in particular, the peak - notes the Phrase Study - was recorded between 26 and 27 March, with an audience of 5 million above the average and over 6.100 new infected. From that moment the descent began: still today the average increase is over 3 million people over the past year (+ 16%), but compared to the peak week this last one just passed (4-10 May) marks a decrease of 3 millions 307 thousand spectators and collect the lowest average listening of the nine weeks of quarantine (11 million 754 thousand).
    "At this point of the pandemic, the growth of listeners is decreasing - comments Francesco Siliato, head of the Osservatorio Studio of the Phrase Study - with a tendency to settle on the values ​​prior to the quarantine, while the growth in the consumption of Over the Top and online of generalist televisions ". In general, in fact, it is booming for television viewing on the web, with a total of over 140 million 285 thousand hours viewed via the Internet.
   (HANDLE).