Cucinelli, to "humanity" 30 million heads

(ANSA) - PERUGIA, JULY 14 - Brunello Cucinelli has decided to donate "to humanity" the garments that due to the temporary interruption of sales for the Covid emergency "are still found in boutiques" all over the world. Goods with a "production value" of 30 million euros, the company announced. Who explains that he considered these leaders "a sort of 'lovable resource' for humanity". All will bear an indelible label with the inscription "Brunello Cucinelli forHumanity".
    "This project that we all call 'intense' seems to me that in some way it raises the dignity of man and makes all those who have worked in the creation of headwear honorable" therefore underlined Brunello Cucinelli. "He will walk step by step - he added - with the other, a party now several years ago, which consists in repairing, recovering and reusing all our products. All this completes the largest 'human sustainability' project in which we have always believed and which we like to summarize in: 'climate and emissions, care of the earth and animals and care for the human person'. It would be a real pleasure for me if this symbolic gesture were accepted as a sign of good luck towards a new and lasting new time ".
   (HANDLE).