Brunello Cucinelli has decided to donate "to humanity" the garments that due to the temporary interruption of sales for the Covid emergency "are still found in boutiques" all over the world . Goods with a "production value" of 30 million euros, the company announced. Which explains that he considered these leaders "a sort of 'lovable resource' for humanity". All will bear an indelible label with the inscription "Brunello Cucinelli for Humanity".
"This project that we all call 'intense' seems to me to somehow elevate the dignity of man and honor all those who have worked in the creation of such garments", therefore underlined Brunello Cucinelli. "He will walk hand in hand - he added - with the other, who started several years ago, which consists in repairing, recovering and reusing all our products. All this completes the largest 'human sustainability' project in which from we always believed and that we like to summarize in: 'climate and emissions, care of the earth and animals and care of the human person'. It would be a real pleasure for me if this symbolic gesture were accepted as a sign of good wishes for a new and lasting new time ".
