The war of the "Trolls" will take place

For the majors, the dilemma is Shakespearean. To go out or not to go out? Rounding up while waiting for the health crisis linked to the coronavirus to pass, in other words rescheduling the screening of films until later? Or to adapt to the new situation by freeing yourself from the big screen?

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In Hollywood, some do more than think about the latter option. Convinced that the show must go online, NBCUniversal thus decides not to postpone the release of its cartoon Trolls: World Tour indefinitely. On Friday April 10, the major offered the animated film directly to families on video on demand, at a price of $ 20. The maneuver has borne fruit. Three weeks after its streaming debut, Trolls was amassing $ 100 million. "The result exceeded our expectations," trumpets the major. A sum that the previous opus of the franchise had taken five months to collect in the cinema. In the United States, theaters charge around 50% of the ticket price. But when

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