Streaming video consumption has increased by 16% globally in the past year.
Driven by the pandemic and by the longer stay at home, it has reached a global average of almost eight hours (seven hours and 55 minutes) and an Italian average of over 7 hours per week.
Data from the 'State of Online Video 2020', a research commissioned by Limelight Networks to understand consumer perceptions and behaviors regarding online video, say so.
According to the research, almost half of people worldwide (47%; 46% in Italy) have subscribed to a new video streaming service in the past six months, mainly because they spent more time at home due to Covid-19. (40%; 43% in Italy).
The second factor that led to the subscription of new subscriptions was the availability of new content that people wanted to see (25%; 23% in Italy).
The consumption of content generated by other users also increased, doubling in the last year, reaching an average of four hours per week globally (3.5 in Italy).
YouTube dominates as the preferred platform for viewing content generated by other users globally (65%; 41% in Italy), followed by Facebook (16%; 31% in Italy).
Consumers, the research says, are price conscious.
Globally, almost half (47%; 51% in Italy) would cancel their subscription to the streaming service due to high prices.
More than a third (37%) of users globally admit to sharing or using someone else's account.
Indonesia is the country with the highest number of people (58%) admitting to sharing credentials.
In Italy it is 37%.
Finally, delays are a critical element.
Most people globally (64%; 77% in Italy) say they would be more inclined to see a live streaming event if there were no delays in the live broadcast.
