After less than a week, the current and very emotional Corona Christmas spot from Edeka already has over two million views on YouTube.
Edeka repeatedly publishes emotional commercials during the Christmas season.
This year the clip is called "The special Christmas story of Mr. Schmidt".
In contrast to the previous video, this is very well received on the internet.
Munich - Edeka not only loves food, but also lonely pensioners.
Emotional Christmas advertising
and Edeka - it's a mixture that works again and again.
The commercials regularly generate a
lot of attention
, both from the general public and especially on the Internet.
This love affair was really started five years ago with the Edeka Christmas clip #heimkommen, in which a senior tries by all means to gather his family at his table for Christmas.
As of today, the video on YouTube has
over 67 million clicks
.
Edeka: Emotional corona spot for Christmas
Edeka seems
to have
hit the
bull's eye again this year
.
The video with the name
"The special Christmas story of Mr. Schmidt"
deals in just under two minutes with the topics that particularly moved Germany (and the world) this year: The
coexistence of different cultures and the corona pandemic
.
In the usual Edeka fashion, the main character of the story is a lonely pensioner.
Mr. Schmidt is
not only lonely, but also very grumpy
and quickly annoyed.
The play of the neighborhood children bothers him just as much as the noise in the stairwell - he expresses his displeasure regularly and loudly.
When his neighbors offer him the Turkish dessert baklava, he only replies with an unfriendly grumble.
Nevertheless, he seems to be looking forward to Christmas - until he
finds
out about his
corona infection
.
The door decoration then no longer consists of an Advent wreath but of a
quarantine regulation.
The neighborhood children find out about the infection and decide to please Mr. Schmidt.
Shortly afterwards,
a typical German Christmas dinner
is in front of his door
-
leg of goose with red cabbage and dumplings, with baklava.
In the stairwell, the visibly moved pensioner is then
wished
“Merry Christmas”
.
I'm just too emotional for edeka advertising.
pic.twitter.com/OhU2nngck1
- Sina (@ sinald70) December 15, 2020
Corona Christmas clip: Edeka hits the net
The motto of this year's Edeka Christmas campaign is
"Let's be happy and colorful
".
It is the
second Christmas clip
under this banner.
The first clip, published by Edeka at the beginning of December, triggered angry reactions at the time and led to a socio-political debate.
With the new Christmas video, Edeka has apparently better met social tastes.
The users commented
positively
on the associated video on YouTube
, including some Turkish-language comments.
One user described the commercial as
“wonderful”
, another wrote “Edeka, you always have to make me cry.
Great spot. "
(Leb)
List of rubric lists: © pa / dpa / Christian Charisius
