Influencers Maya Wertheimer, Bar Sommer, Maayan Adam and Ilanit Levy were chosen to lead a joint beauty campaign of the care brand Avalon Organics
Joint campaign
Photo:
Neve Aviani
On the occasion of the launch of the Vitamin C series of the care brand Avalon Organics, the influencers Maya Wertheimer, Bar Sommer, Maayan Adam and Ilanit Levy were chosen to lead a joint beauty campaign.
Last week, the first viral video was shot starring Maya Wertheimer, Maayan Adam and Bar Sommer, which is expected to appear on social media soon.
The brand's managers note that this is the first international brand in the field of organic cultivation that uses four local presenters who will also be the brand's embassy throughout 2021 and will present the rest of the brand's products together through various viral videos.
According to Shirley Gottstadt, VP of Organic Kay & Car, an importer and marketer of the brand, each of the influencers has brought her unique personality identity into writing and execution.
On the choice of them, Gottstatt says that "the characters chosen are Israeli characters who inspire many in that they represent women who want to be up-to-date, independent, decisive and powerful in their personalities. .
Gotstatt notes that as part of the collaboration and selection of the girls for the brand embassy, during the year they are also expected to upload content to their accounts, including product recommendations and sharing their personal experiences from using the products, as well as revealing their secret grooming habits.
The Avalon Organics re-care series includes a new formula rich in antioxidants that reduces skin blemishes.
In the series presented by the embassy, you can find cleansing gel, face cream, serum, and more.
Price range: NIS 50-150.
