After the acceleration, the break. Placed under the sign of the health crisis and confinements, the year 2020 had greatly favored the development of video streaming players in France. But the trend is stalling. According to the 5th Barometer of OTT equipment and uses carried out by Harris Interactive for NPA Conseil, “
the second quarter of 2021 erased the gains of the last few months, and the subscription rate of French Internet users aged 15 and over has returned to its level at the end of September 2020
”. At the end of June, 49.8% of those questioned declared that they had subscribed to at least one video-on-demand service. In March, they were 52.8%. That is a drop of three points compared to the first quarter.
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Slowdown on the crazy growth of video streaming platforms
Paradoxically, the rate of equipment in smart TV, HDMI key, OTT (over the top) box or even video game console, so many devices that allow subscribing to streaming platforms independently, continued to progress. .
"
The proportion of French people with
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