(ANSA) - ROME, SEPTEMBER 15 - During the pandemic, Italians, young and old, played more and the Italian toy market is in clear recovery. In the last six months it has grown in double figures, with sales increased by more than 18%, according to the new data from Assogiocattoli presented at the 'Ansa Incontra' meeting that has just ended. Even compared to 2019, the pre-pandemic year, the figure grows by 3%. Toys have proved to be fundamental for more homely families than usual who have also turned to manufacturers through internet sites and social networks to be supported in finding effective ways to grow and distract their children by playing.
From the experience of 2020 the Assogiocattoli "Gioco perSempre" campaign (www.assogiocattoli.eu) is now born to sensitize families on the importance of play from a pedagogical, social and cultural point of view and to learn how to use toys at all stages of development. of children, not only on birthdays and Christmas. The association has also revealed the new gaming trends for winter 2021: even this year, buildings boast the highest growth trends, sales of soft toys, boxed games and card games for the 'kidult', that is young people, are growing. adults. Fashion dolls and toys for early childhood follow. There are also new behaviors and choices such as online shopping,the sharing of toys that can be rented and the green turning point of producers who churn out, for example, soft toys made entirely of recycled plastic, greener packaging and new ways of scrapping old toys that brands will recycle into new products. There are also new support projects for parents in the ideal use of toys for pedagogical purposes and for the growth of their children.
(HANDLE).