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The American press pulled by digital subscriptions and advertising

2021-11-05T17:37:12.175Z


The New York Times now has 8.5 million subscribers while the Wall Street Journal has 3.5 million. On this solid foundation, the return of advertising is exploding profits.


Champagne in the editorial staff of major American newspapers.

In the third quarter of 2021, the newspapers of the

New York Times

and those of Dow Jones (a subsidiary of the News Corp group which owns

The Wall Street Journal

and

The Barron’s

) posted historic results.

They are enjoying perfect alignment of the planets with an acceleration in digital subscriptions and a strong rebound in advertising.

See also

Hedge funds attacking the American press

For the new boss of the

New York Times

,

Meredith Kopit Levien,

"this is the best performance over a quarter since the launch of the paid model a decade ago

.

"

In just three months, the

NewYork Times

recruited 455,000 new digital subscriptions, including 320,000 for the newspaper but also 135,000 for crosswords (Games), recipes (Cooking) and the new affiliation offer (Wirecutter) launched in August 2021. In total, the group has 8.4 million subscribers, including 7.6 million digital and 0.8 million print.

In ten years, the subscriber base has grown from 1.5 million

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Source: lefigaro

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