"Embrace your strength and see how far it will take you."
On the eve of the Super Bowl, which takes place on February 14, Serena Williams starred in a commercial for home gym equipment brand, Tonal.
The Grand Slam star appears powerful and victorious, offering her community a great lesson in self-esteem.
"Because your body is capable of amazing things," she says in the video, while pulling pull-ups in an XXL living room.
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"No right to have emotions": Serena Williams points the finger at sexism in tennis
On the occasion of the American football national championship, Tonal wishes to use this advertisement in order to make “women understand that they can, like men, use weight training equipment at home”.
This campaign thus aims to break the taboo of the “too muscular” woman who cannot use weights.
See through the prism of women
"Tonal's ethos is one of embracing strength in all its forms," Gina Hardy, senior brand vice president, told US site
HollywoodLife
.
"Serena has defied norms throughout her career, and we are incredibly proud and honored to work with her on a campaign that showcases the importance of physical strength through the lens of remarkable women," he said. -she adds.
The spokeswoman insisted that there are "a number of barriers and misconceptions about working out for women."
And to continue: “This campaign sheds light on the benefits of training on general well-being.
There was no one better to represent that than Serena and her journey."
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams shared on her Instagram account a snapshot of her and her daughter Olympia in Nike tennis outfits.
(Posted January 27, 2022.)
Instagram Screenshot / @serenawilliams
Serena Williams and daughter Olympia, mother and daughter match
The mother-daughter duo had worn the same outfit during the preview for
The Williams Method:
black, sleeveless and rhinestone-adorned jumpsuits by David Koma.
(Hollywood, November 14, 2021.)
Instagram Screenshot / @serenawilliams
Serena Williams and daughter Olympia, mother and daughter match
Matching up to the leopard pajamas.
(Posted on December 1, 2021.)
Instagram Screenshot / @serenawilliams
Serena Williams and daughter Olympia, mother and daughter match
Orange dresses and pairs of Nike sneakers on the feet.
(Posted November 28, 2021.)
Instagram Screenshot / @serenawilliams
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
Serena Williams and daughter Olympia, mother and daughter match
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In 2019, the sportswoman had also put her voice in an advertisement for Nike.
The tennis star and the American brand had joined forces to warn about the remarks that women face on a daily basis in the sports world.
Often judged on their behavior, described as "hysterical", "crazy", "unconscious" or "crazy".
Terms that she had reappropriated, thus showing that there is nothing negative in showing your emotions.
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