To the long list of companies restricting its activities in Russia, Puma has just announced in a press release that it is “
temporarily suspending the operation of all its stores in Russia
”, i.e. more than 100 points of sale, which would represent
“less than 4% of the total”
of the turnover of the German brand.
This decision in favor of Ukraine did not fail to make Booba react.
Muse of the company since November 2020, in particular to promote Puma Sweden basketball, the rapper does not share the opinion of the equipment manufacturer.
On Instagram, the artist relayed the brand's press release, which he accompanied with his intentions:
“You break up, I break up.
If you are in politics, we should be too.
But know that in case of aggression, the response will be there.
“We did not sign for that,”
he says in another publication.
Read alsoAgainst the vaccine pass, Booba has found a new idol, the rebellious MP Mathilde Panot
If his words were first interpreted as a simple threat, the Duke of Boulogne seems determined to put an end to his collaboration.
“Booba is not threatening, Booba has broken up,”
he mentioned in an Instagram story.
Although the brand has not yet spoken about this possible breach of contract with the artist, its press release has the merit of being clear.
He attests to his solidarity with Ukraine and specifies that the thousand employees employed in Russia will continue to receive
“the full amount of their salary”
despite the closure of the signs.
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